01
Amazon DSP management
Full-service, end-to-end. We handle initial campaign strategy and technical setup, then run the day-to-day so every line is doing its job.
Amazon DSP · OLV · Prime Video · Twitch
Full-service Amazon DSP, run end-to-end.
At the heart of Arctic Adz is a full-service Amazon DSP management offering — campaign strategy, technical setup, and ongoing optimisation — built so ambitious brands extract maximum value from every media dollar.
DSP management
Amazon 1P audiences
OLV video
OTT/CTV — Prime & Twitch
Operators across
- Direct-to-consumer
- Consumer electronics
- Beauty & personal care
- Home & kitchen
- Pet
- Pantry & beverage
- Sports & outdoor
- Apparel
7-figure
in managed Amazon media
+37%
median ROAS lift in year one
<14d
from kickoff to first launch
12+
categories served
Services
Premium placements. Precise audiences. One team.
Premium placements and audience targeting is the core proposition — drawing on Amazon's exclusive 1P data to build segments you can't reach anywhere else. For brands seeking premium video reach, we activate OLV and OTT/CTV across Amazon's owned and operated inventory, focusing on Prime Video and Twitch.
02
Audience strategy on Amazon 1P data
Precise in-market, lifestyle, and lookalike segments built on Amazon's exclusive first-party signals — reach you can't replicate on any other DSP.
03
Premium video — OLV
Online Video activations across Amazon's owned and operated inventory, with creative built for the format and the funnel stage it's serving.
04
OTT & CTV — Prime Video and Twitch
Living-room scale with the precision of digital. We plan, buy, and optimise across Amazon's premium streaming inventory on Prime Video and Twitch.
05
Ongoing optimisation
Bid logic, creative rotation, audience pacing, budget reallocation. Reviewed weekly, not when the QBR rolls around.
06
Measurement & insight
Halo lift, incrementality, and share-of-voice — read against margin, not vanity. Dashboards we actually trust, in your inbox every Monday.
Approach
An operator's playbook, run with discipline.
Most DSP agencies are reporting machines wrapped in account-management theatre. We do the actual work, in front of you, every week.
- 01
Diagnose
Two weeks inside your DSP, AMC, and ad console: where reach is leaking, where bids are inefficient, where 1P signals aren't being used. You keep the audit either way.
- 02
Design
A media plan tied to one P&L. We pick the audiences, placements, and creative cuts that move the metric you actually report on first.
- 03
Deploy
Pods of three — strategist, trader, creative — that own your account end to end. No ticket queues. No junior hand-offs.
- 04
Defend
Every two weeks we publish what we changed and why. Every quarter we pressure-test the plan against the next ambition.
Margin, not vanity
We optimise for the number on your P&L, not a screenshot for the deck. ROAS without contribution margin is theatre.
Operators, not generalists
Everyone on your account has run DSP budgets. Most have sat on the brand side. The advice is sharper because the scars are real.
Few clients, deep work
We cap the roster on purpose. You get senior attention every week, not a kickoff slide and a quarterly check-in.
Founder
Felix Palin
About
“You can't outsource judgement. So we don't hide behind layers — every account has the founder on the call.”
Felix Palin founded Arctic Adz to give Amazon-first brands a media partner that actually runs the work — not one that translates platform updates into invoices. He's still on every account: DSP strategy, creative briefs, and the bid-by-bid optimisation that decides whether the plan survives contact with reality.
The agency was built around one question we kept hearing: “Why am I paying for an account manager who just forwards platform emails?” Arctic Adz is the answer.
- Based in
- Stockholm & remote
- Languages
- EN · SV · DE
- Roster
- Capped at 12 brands
Contact
Let's see if there's a fit.
Send a note with what you sell, what you're spending on Amazon, and what would make this year a good one. You'll hear back within 48 hours — from Felix, not a form.